Take-Two Is a “Hit Factory” and Prefers Delays Instead of Failures, According to the CEO

The company looks to post "record results" over the next three years.

Strauss Zelnick Take two CEO

Take-Two CEO Strauss Zelnick has shared an optimistic view of the publisher’s future during a quarterly conference call with investors. According to him, the company is a “hit factory.”

According to PC Gamer, which cites a transcript of the aforementioned call, despite the fact that Take-Two made less than expected this fiscal year (about $5.5 billion rather than the expected nearly $6 billion), the boss is still very happy with the results and has great hopes for upcoming games.

“We definitely have very high expectations for the quality of our products, so we can operate in markets around the world. This company is a hit factory. Since I can remember, we haven’t published a disappointing game, and that’s really the most important thing.” – Zelnick said.

Furthermore, he shared that “a delayed game can turn out to be good, while one released in a hurry will always be a failure.”

The CEO further suggested that rather than the popular term “AAA games,” the phrase “immersive core” may be used in relation to Take-Two’s games.

According to the businessman’s vision, this would mean games “offering the most immersive gameplay and the most content per hours spent playing.” This category is to include sports titles from 2K Sports, Grand Theft Auto 5 and Red Dead Redemption 2.

There was also an announcement that by March 2025 the publisher’s product catalog is expected to include 24 productions that can be considered “immersive core” games.

Zelnick thinks that the titles in the pipeline are going to be big enough launches to give the company “record results over the next three years.”

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