In an announcement by Electronic Arts and Maxis, The Sims 4 has reached a milestone of 70 million players, overtaking other games in the popular life-simulation franchise.
Since its launch on PC in 2014, The Sims 4 has evolved into a digital platform where players can immerse themselves in the lives of virtual avatars, with the publisher introducing numerous expansion packs and other additional content to expand the game’s universe. The console version was released in 2017, and the game was later introduced on Steam in 2020.
Initially, The Sims 4 was released as a paid game. However, since October 2022, Electronic Arts has made the base game available for free to everyone.
This move has resulted in an additional 16 million players downloading the game, leading to a 53% increase in the average number of weekly users, according to the publisher.
The Sims 4 has experienced the greatest growth in Brazil, France, Germany, the United Kingdom, and Poland since the arrival of the free-to-play version.
With more players come more opportunities for user-generated content, which has seen a significant increase in downloads.
In the past week alone, the Gallery – the platform where players can share their creations – has had over 7 million downloads. New players have also been eager to try out the game’s expansive library of over 60 packs and kits.
As the game’s user base continues to expand, so does the demand for additional content. The release of the Creciendo en Familia expansion in March 2023 for 39.99 euros had a successful launch, surpassing all other previous releases during its first week.
This latest expansion pack introduced features that players had been eagerly anticipating, including new opportunities for Sims to raise families and experience baby milestones.
Looking to the future, Electronic Arts and Maxis are currently working on the next installment of the franchise, known as Project Rene. The game was announced in October 2022 and is currently in its early development stages.
According to Electronic Arts, Project Rene will reimagine The Sims franchise by providing more creative tools, ways to play, and opportunities for players to tell stories. With the success of The Sims 4, the franchise’s future looks bright as it continues to evolve and adapt to the changing needs of its fan base.
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