In a surprising move, a trucking company has taken an innovative approach to hiring new drivers by utilizing American Truck Simulator, a popular video game. The company, Schneider National, has partnered with the game’s developer, SCS Software, to display job advertisements within the virtual landscape of the game.
This collaboration has garnered significant attention as it not only offers a unique recruitment method but also highlights the potential benefits of gaming in the training of aspiring truckers.
Building Skills Above Experience Level
Kara Leiterman, the media relations manager at Schneider National, recently spoke with Axios and revealed that the company has noticed a remarkable trend among individuals who obtained their commercial driver’s license through Schneider’s training program.
These novice drivers, who have spent considerable time playing American Truck Simulator, have demonstrated skills that surpass their level of experience. They credit their impressive performance to the virtual trucking experience provided by the video game.
Leiterman expressed optimism regarding the continuing impact of in-game advertisements on attracting talented and skilled rookie drivers to the company. The unique training opportunity provided by American Truck Simulator seems to be giving these individuals a significant advantage as they embark on their real-world trucking careers.
American Truck Simulator: A Surprisingly Useful Tool
Although American Truck Simulator may not be hailed as the most realistic simulation game, it offers a valuable platform for novice drivers to familiarize themselves with the challenges of handling large trucks on the open road.
The game’s mechanics allow players to practice crucial maneuvers, such as effectively backing up with a trailer attached, which requires a delicate touch and skillful precision. While the game’s depiction of the United States is scaled down, covering only the regions from California to Texas, it still provides a reasonable approximation of the vast US highway system.
Promising Prospects for the Future
The partnership between Schneider National and American Truck Simulator has opened up new possibilities for driver training and recruitment in the trucking industry. By leveraging the power of gaming, inexperienced drivers are gaining valuable skills and confidence that translate into real-world success.
As the trucking company continues to embrace in-game advertising, it expects a steady influx of capable newbie drivers who are equipped with the necessary abilities to excel in their profession.
With the ever-evolving landscape of technology, it is intriguing to witness how unconventional training methods like video games can positively impact industries that rely on skilled professionals. As Schneider National and American Truck Simulator lead the way in this innovative approach, other companies may consider adopting similar strategies to optimize driver training and selection processes.
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