In a bold restructuring move, Swedish gaming conglomerate Embracer Group announced plans on Monday to split its sprawling business into three separate, publicly traded companies. The trio of new entities will allow Embracer to streamline operations and give its many studios and intellectual properties more autonomy.
The gaming giant, known for an aggressive acquisition strategy that saw it gobble up studios like Crystal Dynamics, Gearbox, and 3D Realms in recent years, is dividing its holdings as follows:
Middle-earth Enterprises & Friends will serve as Embracer’s “AAA creative powerhouse.” It retains ownership of major franchises like Tomb Raider, Deus Ex, Dead Island, Metro and critically, the Lord of the Rings IP. Prominent studios under this company include Crystal Dynamics, Eidos-Montréal, and 4A Games.
Coffee Stain & Friends takes over Embracer’s indie, mid-tier and free-to-play games development and publishing. Fan-favorite properties like Deep Rock Galactic, Goat Simulator, Satisfactory and Valheim fall under this new entity’s purview, along with studios like Coffee Stain itself, Ghost Ship Games and Tarsier.
Finally, Asmodee Group becomes Embracer’s arm fully dedicated to publishing tabletop games like Catan, Azul, Ticket to Ride and licensed titles for major franchises including Lord of the Rings and Marvel.
“This move has been made with the intention to unleash the full potential of each team and provide them with their own leadership and strategic direction,” said Lars Wingefors, Embracer Group co-founder and CEO. He stated the split will allow the companies “to better focus on their respective core strategies.”
The restructuring comes on the heels of significant financial turmoil at Embracer. The company shuttered projects, sold studios at a loss, and laid off over 800 employees globally after a $2 billion financing deal fell through last year. Separating into three distinct entities seems aimed at righting the ship.
“This is the start of a new chapter,” Wingefors said, declaring his intention to remain an active investor in all three companies for the long-term. “The new structure enables the best possible greenlighting models [and] go-to-market strategies” tailored for each games portfolio.
While Embracer’s previous binge of acquisitions and subsequent downsizing harmed its reputation, breaking into focused companies could help restore confidence. Each can now operate more nimbly and strategically within its specialized niche, whether that’s blockbuster AAA franchises, indie hits, or tabletop gaming’s biggest brands.
Asmodee is expected to spin off and list its shares publicly within 12 months, while Coffee Stain & Friends’ listing is projected for 2025. The breakup is an ambitious gambit, but one Embracer seems to view as vital to righting its course and unlocking new growth opportunities across its gaming empire.
