Disney Revives Nostalgic Marketing Strategy for Live-Action ‘Lilo & Stitch’

Disney is renewing nostalgia with its new marketing campaign for the upcoming live-action rendition of “Lilo & Stitch.” This campaign resembles the promotional strategies utilized for the original 2002 animated film. The company just produced a funny teaser parodying another Disney classic, “The Lion King.” In the video, the mischievous alien Stitch tries to replicate … Continue reading Disney Revives Nostalgic Marketing Strategy for Live-Action ‘Lilo & Stitch’