Ryan Coogler responded to the media attention surrounding his Warner Bros. agreement for Sinners, stating that the arrangement he secured is neither new nor unusual in the film industry. During an interview with journalist Amy Goodman on Democracy Now!, Coogler explained that filmmakers such as Quentin Tarantino, Eli Roth, and Christopher Nolan have received similar deals involving first-dollar gross participation and long-term ownership rights.
“I’m not the first filmmaker to get any of these deals. And Warner Bros. is not the first studio to provide these deals to a filmmaker,” Coogler said. He noted that the studio’s decision to transfer ownership after 25 years was in line with existing industry practices. When asked why his deal drew such heightened attention, Coogler laughed and declined to speculate, adding, “I have my guesses, but I’d rather not say.”
Reports suggested that some rival studios were surprised by Warner Bros.’ willingness to structure the agreement. Coogler emphasized that the film held special importance for him personally. “As a writer-director, I’ve made over $2 billion at the global box office; I’m not yet 40 years old,” he said. “It’s taken a lot of time, commitment, energy, and I’ve missed out on a lot of things in my life making films that will always be owned by other people.”
Director Ryan Coogler questions why his contract for @SinnersMovie has generated so much media attention.
“I'm not the first filmmaker to get any of these deals,” he says. “And Warner Bros. is not the first studio to provide these deals to a filmmaker.” pic.twitter.com/xGBxUlmCD4
— Democracy Now! (@democracynow) April 25, 2025
Coogler described Sinners as a personal project that prompted him to negotiate terms reflecting its significance to him and his family. He credited Warner Bros. for agreeing to the conditions he requested.
Alongside the discussion of the business arrangement, Coogler and lead actor Michael B. Jordan shared insights into the cultural roots woven into Sinners. In a separate interview, they revealed that the film’s Smokestack Twins characters were inspired by Ìbejì, twin deities from Yoruba Orisha spirituality. The choice to integrate Yoruba mythology into the narrative brought additional meaning and identity to the story.
Jordan recalled the lasting influence of his creative bond with Coogler, reflecting on the early encouragement he received from the director. “It changes you,” Jordan said, referring to Coogler’s belief in his potential as a movie star.
Sinners, featuring performances by Michael B. Jordan, Hailee Steinfeld, Jack O’Connell, Wunmi Mosaku, and Omar Benson Miller, is now playing in theaters.