Netflix, Disney+ and Prime Video Command 92 Percent of Streaming Sports

Nielsen’s new Data Hub shows sports titles growing 7.8 percent in a single quarter, with Netflix, Disney+ and Prime Video dominating the field.

Netflix, Disney+, Prime Video

Netflix, Disney+ and Amazon’s Prime Video now account for 92 percent of all sports titles offered by the five biggest subscription streamers, according to Nielsen’s latest Gracenote Data Hub update, which tracks catalogue size across Netflix, Prime Video, Disney+, Apple TV+ and Paramount+ from February through May 2025.

During the quarter the group added roughly 4,500 unique films, series and sports programmes—a five-percent rise—while the sports slice alone climbed 7.8 percent, comfortably ahead of growth for scripted series and features.

Netflix delivered the sharpest expansion, boosting its catalogue 18.2 percent and lifting its share of tracked programming to 20.1 percent. The surge coincides with preparations for January’s arrival of WWE Monday Night Raw under a ten-year, roughly $500 million-a-season pact, signalling the platform’s accelerating push into live sports.

Disney+ recorded a 1.6 percent gain after adding an ESPN tile that surfaces thousands of live events and studio shows inside its flagship app, a step ahead of ESPN’s planned stand-alone streamer next year. Apple TV+ rose 3.7 percent as the second season of MLS Season Pass kicked off, introducing a Sunday Night Soccer showcase aimed at global audiences. Prime Video grew 3.2 percent and continues to host the largest video library, carrying about 69 percent of all titles measured across the five services.

Bill Michels, chief product officer at Gracenote, said the steady enlargement of catalogues makes sophisticated discovery features essential for keeping viewers engaged in an increasingly crowded marketplace. Analysts point out that sports rights are concentrating rapidly: Gracenote’s prior quarterly snapshot logged a 72 percent jump in sports inventories, led by Disney+—buoyed by select ESPN programming—and Netflix’s near-doubling of its sports slate, intensifying competitive pressure on smaller or regional platforms.

Exit mobile version