Dakota Johnson has moved to separate herself from the fortunes of Sony’s 2024 superhero outing Madame Web, telling the Los Angeles Times that the picture’s fate was sealed by “a lot of creative decisions … made by committee” and insisting “it wasn’t my fault.” Her remarks, echoed in fresh interviews published this week, underscore a year-long post-mortem on one of the weakest performers in the recent wave of Marvel-branded releases.
The $80 million production opened to $15.3 million in the United States and finished its run with $43.8 million domestic and $100.5 million worldwide. By comparison, Sony’s 2024 slate included several titles that doubled or tripled that figure, leaving Madame Web at the bottom of the studio’s annual ledger.
Critics registered a rare 11 percent score on Rotten Tomatoes, and the film collected Razzie trophies for Worst Picture and Worst Actress, further intensifying the spotlight on its shortcomings.
Johnson, who played clairvoyant paramedic Cassandra Webb, told The Guardian earlier this year that she would “probably never do something like it again,” pointing to a disconnect between script revisions and audience expectations.
Industry observers see wider implications. Business Insider framed the disappointment as fresh evidence of “superhero fatigue,” arguing that lesser-known comic-book properties no longer guarantee box-office safety.
Forbes analysts noted that the miss raises questions about Sony’s Spider-Man Universe strategy ahead of titles such as Kraven the Hunter and Silk. Veteran producer Lorenzo di Bonaventura called the reception “heart-breaking,” adding that studio expectations had outpaced audience appetite.
Market data underline that shift: during the same weekend Madame Web stumbled, the Bob Marley biopic One Love claimed the top slot with nearly double the debut gross, signaling a pivot toward non-franchise fare among moviegoers.
Johnson, meanwhile, is turning toward smaller, character-driven work. She headlines Celine Song’s Materialists, opening 13 June, and says she is seeking “stories with a soul” rather than high-stakes spectacle.