Stacy London and Clinton Kelly have returned to television. For those who remember the early 2000s, their names are synonymous with a certain brand of prescriptive fashion advice delivered with sharp wit on What Not To Wear.
Their new series, however, arrives with a title that is less a suggestion and more a manifesto: Wear Whatever the F You Want. This is not a simple reunion; it is a recalibration. The program repositions the makeover format away from rigid rules and toward a philosophy of radical self-expression.
It presents itself as a feel-good exploration of identity, where two of television’s most famous stylists now act as guides, helping people discover not what they should be, but who they already are.
Correcting the Fashion Record
The series functions as a direct, and seemingly necessary, response to the cultural moment that created its predecessor. To rewatch the original show is to witness a time capsule of acceptable casual cruelty; friends and family nominating a loved one for a style intervention, secret cameras capturing fashion faux pas, and the infamous 360-degree mirror used for clinical critique.
The primary objective was often to make a person appear longer, leaner, thinner. Wear Whatever the F You Want methodically dismantles this framework. Judgment is replaced with empathy. As the hosts themselves state, “The world has changed.” The new approach mirrors a broader societal shift that has grown skeptical of prescriptive beauty standards.
This is not just an update; it is an acknowledgment of a flawed past and an attempt to atone through a kinder, more individualized process. The show is an intentional course correction, broadcasting a message that the most important trend is autonomy.
From Dictatorship to Dialogue
The true innovation of the series lies in its revised structure, which fundamentally alters the power dynamic of the makeover genre. Each episode presents a participant with a distinct style objective, from a mother aiming for a “grown-up girly girl” aesthetic to a trans-masc client crafting an androgynous look.
The diversity is pointed and refreshing. London and Kelly position themselves not as authorities but as “guard rails,” preventing clients from going entirely off a cliff while the client remains firmly in the driver’s seat. The process is collaborative. After an initial wardrobe is assembled from a curated collection, the participant embarks on a “test drive”—wearing an outfit to a real-world event.
This segment is crucial; it provides space for the client to assess the look’s practicality and, most important, its authenticity. This right of refusal, this dialogue between the stylists and the styled, transforms the experience from a top-down directive into a personal journey. The final suitcase of clothes feels earned, a reflection of a person’s own choices.
Authenticity, Now Shoppable
The emotional core of the series is its focus on developing confidence. It grants permission for caregivers and parents, people accustomed to putting themselves last, to claim “main character energy.”
The warm, witty rapport between London and Kelly creates a safe environment for this vulnerability and growth. Yet, the show exists within the ecosystem of a streaming giant that is also the world’s largest retailer, and a curious feature appears at the end of each episode. An on-screen QR code invites the audience to “shop the show.” Herein lies the central contradiction.
A program built on the premise of rejecting trends and celebrating pure individuality comes with a direct pipeline to mass consumption. This feature presents a fascinating tension, placing the show’s earnest message of personal discovery in direct conversation with the commercial impulse to standardize it.
“Wear Whatever the F You Want” debuted on April 29, 2025, with all eight episodes released simultaneously on Amazon Prime Video.
Full Credits
Writers: Josh Castro, Kiley Cunningham, Lee Anne Smith
Producers and Executive Producers: Clinton Kelly, Stacy London, Sandy Varo Jarrell, Suzanne Rauscher, Justin Rae Barnes, Janelle Couture, Chris DeRosa, Nikki Antonio, Michael Burke, Jeffrey Small
Cast: Stacy London, Clinton Kelly, Thomas Anthony Jegaraj, Akemi Osajima, Jessica Daniels
Editors: George Dybas, Sarah Goff, Stephanie Lyra, Elliot Murphy, Tanner Nemith
The Review
Wear Whatever the F You Want
Wear Whatever the F You Want is a thoughtful and necessary evolution of the makeover show, successfully trading its predecessor's rigid rules for a modern, empathetic focus on personal identity. It champions authentic self-expression and diverse representation with warmth and intelligence. While its core message of individuality sits awkwardly with its commercial "shop the show" feature, the series is a compelling and culturally aware piece of television that proves the genre can be about more than just clothes; it can be about agency.
PROS
- A strong, positive focus on personal empowerment and authentic style.
- Presents a diverse and meaningful range of participants.
- Thoughtfully evolves from the more problematic aspects of its predecessor.
- The hosts, Stacy London and Clinton Kelly, have a warm and supportive dynamic.
CONS
- The "shop the show" QR code feature feels at odds with the message of individuality.
- The show's commercial framework can contradict its anti-trend philosophy.