The latest chapter in the Indiana Jones saga might not bring in the blockbuster bucks that Disney had hoped for this summer. The fifth installment, “Indiana Jones and the Artifact of Destiny“, made its official debut at this year’s Cannes Film Festival and was met with less than stellar reviews.
These underwhelming responses from critics could spell trouble for the movie’s opening weekend at US box offices, with early estimates predicting a haul of just 60-70 million dollars.
Is “Indiana Jones and the Artifact of Destiny” Poised for a Financial Flop?
The seemingly lackluster financial expectations for the movie are not solely due to the chilly reception from critics. The film’s promotional campaign, or lack thereof, is another factor. In contrast to other studios that are going all out to hype their summer blockbusters, Disney has significantly dialed down its marketing for the fifth Indiana Jones movie post its Cannes premiere.
As it stands, only positive word-of-mouth from viewers recommending the James Mangold-directed film to their social circles may influence its box office performance positively. However, it remains uncertain if this can significantly boost the movie’s debut weekend numbers.
Notable Comparisons and Potential Outcomes
If current forecasts hold true, “Indiana Jones and the Artifact of Destiny” may end up in the 7th or 8th spot for the year’s biggest opening weekends at American theaters.
This would be a substantial letdown considering films like “Ant-Man and the Wasp: Quantomania” ($106.1 million), “The Little Mermaid” ($95.5 million), “John Wick 4” ($73.8 million), and “Fast and Furious 10” ($67 million) have outperformed in their opening weekends this year.
Consequently, the latest Indiana Jones might just rake in slightly more than “Creed III” ($58.3 million) during its premiere weekend.
As per these predictions, “Indiana Jones and the Artifact of Destiny” may struggle to cross the $200 million threshold in the US market. Adding to its woes, the movie will face fierce competition in July from “Mission: Impossible Dead Reckoning Part One”, “Oppenheimer”, and “Barbie”.
This is particularly alarming considering Disney and Lucasfilm invested an estimated $300 million in the film’s production and a hefty sum on its marketing campaign.
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Comparisons to Previous Indiana Jones Installment
In comparison to its predecessor, “Indiana Jones and the Kingdom of the Crystal Skull”, which opened with $100.1 million, “Indiana Jones and the Artifact of Destiny” may end up being a major disappointment.
It’s worth noting that the release of the fourth part coincided with Memorial Day weekend, which contributed to its strong initial earnings. However, Disney opted for a late June release for the latest installment, a decision that might not help the movie achieve its desired financial success.
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