Paramount Seeks to Elevate Sonic the Hedgehog Franchise to “Avengers-Level” Heights

Paramount and Sega plan to elevate the beloved video game character into a blockbuster multimedia franchise.

The Sonic the Hedgehog franchise is about to enter a new era of ambition, as the producers behind the popular live-action films have set their sights on matching the scale and cinematic scope of the Marvel Cinematic Universe.

According to Toby Ascher, an executive producer on the Sonic franchise, the upcoming movies will be positioned as “Avengers-level events” – big, sprawling stories featuring a diverse array of characters from the beloved video game world.

“We knew that, with Shadow coming into Sonic 3 and some of the bigger things that we want to do, the Sonic franchise on the movie side is going to be these Avengers-level events,” Ascher told Paste magazine. “They’re going to be these big, exciting stories that have a lot of different characters.”

To support this grand cinematic vision, the Sonic team is also expanding the franchise into television, developing shows like the upcoming Knuckles series on Paramount+ as “character studies” to dive deeper into supporting players.

“We got really excited about the idea of expanding our characters in our world into television, specifically, because it gives us a platform to really do character studies,” Ascher explained.

Avengers-level events

The first of these small-screen offshoots will be Knuckles, a six-episode series arriving on April 26th that follows the titular echidna warrior as he trains a human deputy, played by Adam Pally. It will serve as a bridge between the events of Sonic the Hedgehog 2 and the forthcoming Sonic the Hedgehog 3, set to hit theaters on December 20th.

While the Sonic franchise has found box office success with its initial two live-action outings – ranking among the top-grossing video game movie adaptations – some have questioned whether the speedy blue hedgehog can truly match the cultural juggernaut of the Marvel Cinematic Universe. After all, the MCU has spent over a decade methodically building towards its massive crossover events.

“I don’t know about you, but as much as I love that blue hog and his furry friends, I think he’s probably not got what it takes to achieve ‘Avengers-level events,'” wrote one skeptical commentator.

However, the Sonic producers seem undaunted, betting that the enduring appeal of the character, combined with an expanded roster of fan-favorite heroes and villains, can translate into must-see cinematic experiences. With the groundwork being laid across both film and television, the race is on to see if Sonic can become the next blockbuster multimedia franchise.

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