Diablo Immortal, a game that faced significant controversy since its announcement in 2018, made its way to PC and mobile devices in the middle of last year.
The game’s monetization model sparked criticism from players and the press alike. However, contrary to initial expectations, Diablo Immortal has proven to be a resounding success.
A Record-Breaking Opening: Millions in Revenue
In June 2022, Blizzard and NetEase’s free-to-play game shattered records, becoming the most successful launch in the Diablo franchise. It generated millions of dollars within its first week on the international market. Reports even indicated that the game was generating over $1 million in revenue every day.
Now, a year after its official release, Diablo Immortal has solidified its triumph despite the criticism and negative comments. The game has achieved a significant revenue milestone, raking in an impressive $525 million on mobile devices alone.
This places Diablo Immortal as the 15th fastest mobile game to reach the $500 million mark within its first year. For context, Call of Duty: Mobile holds the 19th position, Fortnite the 13th, and the highly successful Pokémon Go claims the top spot.
Within its first year, the mobile version of Blizzard and NetEase’s dungeon crawler garnered an impressive 22 million downloads worldwide. However, it’s worth noting that these figures exclude revenue generated by microtransactions and downloads of the PC version.
Additionally, earnings from third-party stores and markets beyond the Google Play Store in China and other regions are also not accounted for. Considering these factors, it’s highly probable that the game’s total revenue within its first 12 months on digital platforms surpasses the reported $525 million.
A Tale of Success Amongst Criticism
It’s important to remember that Diablo IV, the highly anticipated next main installment in the Blizzard saga for next-generation consoles and PC, achieved extraordinary success as well. The game generated over $666 million within just five days of its release.
Now, we turn to you, the readers. Have you given Diablo Immortal a try? Did it captivate you as it did many others? We’re eager to hear your thoughts and experiences in the comments section below.
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