Videoland, a streaming platform owned by RTL Netherlands, will produce a Dutch adaptation of the popular dating show “I Kissed a Girl.” The format features single queer women searching for romance. The local version will be the first produced outside of the original UK series.
Laurens Woldberg, managing director of ITV Studios Netherlands which will produce the show, said the adaptation “offers great entertainment and an important platform for representation.” He explained it will showcase diverse relationships and help increase LGBTQ+ visibility on Dutch television.
The show follows women paired through compatibility testing. Their first interaction is a kiss to see if they feel a spark. This determines how their time on the show will unfold. Casting for the Dutch series is currently underway. It will film in 2025 and premiere exclusively on Videoland.
The success of the UK version streaming on Videoland suggests audiences in the Netherlands want more inclusive content. The format has also sold internationally. It will stream on Hulu in the United States and aired in Brazil and Denmark. RTL sees potential for more versions across Europe and globally.
At MIPCOM, a major entertainment industry conference, ITV Studios promoted titles like “I Kissed a Girl” to brokers. The format was part of a slate aiming to expand visibility and representation. ITV Studios also extended deals for shows catering to families and teens, like “The Voice Kids.”
As streaming platforms search for diverse programming, the growth of “I Kissed a Girl” indicates a thriving market. The upcoming Dutch series may encourage further localizations that showcase relationships to worldwide audiences.
