Netflix’s “Squid Game” has made history in India, attracting 19.6 million viewers to become the country’s most-watched international series ever. The achievement highlights the growing popularity of both global and local content on streaming platforms across India, according to a new report from Ormax Media.
Indian viewers showed strong support for home-grown content, with Prime Video’s “Mirzapur” Season 3 leading Hindi-language series. The crime drama pulled in 30.8 million viewers, while the platform’s rural story “Panchayat” Season 3 followed with 28.2 million viewers. “Panchayat” also earned the title of most-liked Hindi series, scoring 77 points on the Ormax Power Rating scale.
Netflix proved particularly successful in Hindi films, claiming the top eight positions and 11 of the top 15 spots overall. The platform’s “Do Patti” topped the list with 15.1 million viewers. In unscripted content, JioCinema’s reality show “Bigg Boss OTT” Season 3 led with 17.8 million viewers, followed by “The Great Indian Kapil Show” on Netflix with 15.7 million viewers.
Regional language content has become a key battleground for streaming services. Disney+ Hotstar showed strong results in South Indian markets, securing four spots in Telugu content rankings with “Save The Tigers” Season 2 reaching 5 million viewers. The platform performed even better in Tamil content, taking seven of the top 10 positions, though Prime Video’s “Inspector Rishi” led with 4.9 million viewers.
International shows continued to draw large audiences. Prime Video’s “The Boys” Season 4 attracted 10.5 million viewers, while their fantasy series “The Lord of the Rings: The Rings of Power” Season 2 brought in 8.8 million viewers. For international films, Prime Video’s “Road House” was the only title to exceed 5 million viewers, with the platform securing six of the top 10 positions.
Marketing success was notably strong for “Mirzapur” Season 3, which achieved a record-breaking pre-release buzz score of 63%. This marks the highest score for any streaming show in 2024 and the third-highest ever recorded.
The Ormax Media report focused solely on streaming originals, excluding movies released in theaters, TV shows, and sports content. Researchers conducted extensive surveys across India’s streaming audience to represent the entire market.
These findings show that Indian viewers are embracing both international hits and local stories. The success of regional language shows, alongside global content, points to a diverse and mature streaming market that serves India’s many languages and cultures.
