In a surprising twist to the 2024 holiday movie season, Universal Pictures has shifted the release date of its highly anticipated musical adaptation “Wicked” to November 22, setting the stage for a potential box office showdown with Ridley Scott’s “Gladiator II.”
The move places “Wicked,” directed by Jon M. Chu and starring Cynthia Erivo and Ariana Grande, in direct competition with the sword-and-sandal epic featuring Paul Mescal, Denzel Washington, and Pedro Pascal. This scheduling decision has sparked comparisons to the 2023 “Barbenheimer” phenomenon, where “Barbie” and “Oppenheimer” shared a release date and both achieved remarkable success.
“Wicked,” based on the hit Broadway musical, tells the story of Elphaba, the future Wicked Witch of the West, and her unlikely friendship with Galinda, who becomes Glinda the Good Witch. The star-studded cast also includes Michelle Yeoh, Jeff Goldblum, and Peter Dinklage.
“Gladiator II,” the long-awaited sequel to the 2000 Oscar-winning film, follows an adult Lucius, the former heir to the Roman Empire, as he is forced into gladiatorial combat. The film promises to deliver the epic scale and intense action that made its predecessor a classic.
Industry analysts are speculating whether this pairing could replicate the “Barbenheimer” effect, where two seemingly disparate films with different target audiences complemented each other at the box office. In 2023, “Barbie” opened to $162 million, while “Oppenheimer” earned $82.4 million on the same weekend.
The new release date for “Wicked” also strategically avoids direct competition with Disney’s animated sequel “Moana 2,” which is set to premiere on November 27. However, the holiday season remains crowded with other notable releases, including Robert Zemeckis’ “Here,” starring Tom Hanks and Robin Wright, the A24 horror film “Heretic” with Hugh Grant, and the action-comedy “Red One.”
As the industry watches with interest, questions arise about whether audiences will embrace this new cinematic pairing as enthusiastically as they did “Barbenheimer.” Will the contrasting genres of musical fantasy and historical action create a similar buzz and drive audiences to theaters for both films?
One lighthearted challenge facing marketers and fans alike is coming up with a catchy portmanteau to rival “Barbenheimer.” Suggestions like “Wickediator” have already surfaced, but the search for the perfect blend continues.
With both films boasting impressive casts, acclaimed directors, and built-in fan bases, the stage is set for an intriguing box office battle. As Hollywood continues to adapt to changing viewer habits and expectations, the success or failure of this pairing could influence future release strategies and audience engagement tactics.
Whether this face-off becomes the next “Barbenheimer” or simply a notable coincidence in the release calendar, one thing is certain: November 22, 2024, is shaping up to be a significant date for cinema enthusiasts and industry watchers alike.
