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Adidas and Spider-Man 2: A Collaboration in Controversy

Exploring the fan backlash and controversy surrounding Adidas’ latest Spider-Man 2-inspired clothing collection.

Naser Nahandian by Naser Nahandian
2 years ago
in Games, News, PlayStation
Reading Time: 2 mins read
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The article from Kotaku delves into the latest collaboration between Adidas and the character Miles Morales from Marvel’s Spider-Man 2, focusing on a specific suit design that has stirred quite a bit of controversy among fans.

The suit in question is the ‘Evolved Suit,’ which has been deemed by many as one of the worst looks for the superhero. Despite this, Adidas has decided to release a clothing collection inspired by this particular design.

In October, Adidas initially announced their Marvel’s Spider-Man 2-inspired clothing line, which featured a stylish shoe inspired by Peter Parker’s venomized Spider Suit. This design was well-received due to its clean and appealing aesthetic.

Marvel's Spider-Man 2

However, the latest addition to this collection is a series of compression tops, leggings, and running shoes inspired by Miles Morales’ ‘Evolved Suit.’ This suit, unlocked towards the end of the game, modifies the classic black and red spandex with blue accent marks and an open-top mask, revealing the character’s hair. The majority of Spider-Man 2 fans have expressed their dislike for this new original suit, criticizing its design and overall look.

The Adidas collection includes a ‘moisture managing’ top and ‘3D-sculpted pouch’ leggings, each priced at $50, as well as ‘soft and comfortable’ shoes priced at a staggering $230.

Marvel's Spider-Man 2

Currently, the collection is exclusively available to adiClub members and is set to launch on November 3. However, the reception to Adidas’ Miles Morales-inspired outfits has been less than favorable, with many players accusing the in-game suit of being blatant product placement for the clothing company.

Fans have taken to various platforms to express their disappointment, with comments ranging from criticism of the apparent product placement to suggestions for alternative suit designs inspired by other popular looks of the character. Despite this backlash, the collection is moving forward with its release.

Marvel's Spider-Man 2

In summary, Adidas’ collaboration with Marvel’s Spider-Man 2 on the ‘Evolved Suit’ has sparked controversy and disappointment among fans, raising questions about the impact of product placement in gaming and the importance of staying true to a character’s iconic look.

Tags: Adventure gameFighting gameInsomniac GamesMarvel's Spider-Man 2Platform gameSony Interactive EntertainmentSpider-Man
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