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The Rise and Fall of The Day Before: Promises, Backlash, and Refunds

An Unprecedented Tale of Gaming Hype and Disappointment.

Naser Nahandian by Naser Nahandian
1 year ago
in Games, News, PC Games
Reading Time: 2 mins read
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The gaming world recently witnessed the turbulent release of “The Day Before,” a title that quickly transformed from Steam’s most-wishlisted game to a symbol of disappointment and controversy.

The game’s developer, Fntastic, faced significant backlash following the early access launch, leading to a series of unprecedented steps, including the offer of full refunds to all players.

The initial excitement surrounding “The Day Before” was palpable. Gamers eagerly anticipated its release, but the reality post-launch was starkly different.

The game was met with overwhelmingly negative reviews on Steam, with players branding it one of the worst games they’ve ever played. The dissatisfaction was so intense that many were reluctant to even continue running the game on their PCs.

Just four days after its release, the situation escalated. Player numbers plummeted, and Fntastic announced the closure of the game. They removed the purchase button from Steam and erased most of their online presence, leaving gamers stunned and outraged.

The Refund Promise

The Day Before

In response to the outcry and accusations of the game being a “scam,” Fntastic, along with its publisher Mytona, took an unusual step. They promised refunds to any player, regardless of the time spent in-game, deviating from Steam’s standard refund policy. This decision reflects the severity of the situation and the developer’s acknowledgment of the game’s issues.

The public reaction has been a mix of anger and disbelief, especially on social media platforms where Fntastic has faced a barrage of criticism. The developer’s attempt to explain the situation with a casual “Shit happens” comment on social media only added fuel to the fire. Accusations of misleading marketing and false representations in trailers further intensified the backlash.

Mytona, retaining the intellectual property rights and having invested in the game’s development, also issued a statement expressing regret over the game’s reception. They reassured players about working with Steam on the refund process and mentioned ongoing discussions with Fntastic about the game’s future.

Broader Implications and Industry Perspectives

Analyst Andrew Uerkwitz from Jefferies highlighted a growing concern in the gaming industry: the potential rise of so-called “scam” games.

As game engines become more accessible and AI enablement spreads, the chances of misleading games entering the market increase. However, he notes that gamers are adept at identifying such discrepancies.

In terms of intellectual property, Uerkwitz mentioned that, typically, the IP transfers to a new entity if a company shuts down. In this case, Mytona owns the IP for “The Day Before” and will receive any future revenue, post-refund adjustments.

Currently, both “The Day Before” and Fntastic appear to be at a standstill, with the game’s future uncertain. This situation serves as a cautionary tale in the gaming industry about the risks of hype, the importance of delivering on promises, and the power of community feedback.

Tags: AdventureAdventure gameFntasticMassively MultiplayerMassively multiplayer online gameMultiplayerMYTONAShooter Video GameThe Day BeforeUnreal Engine 5
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