Consumer habits have changed, most notably online, due to the increased time people are at their homes. Retail tech is the solution to accelerate digitalization and meet these new needs. There are now more than 23,000 retail start-ups in the world, according to StartupCorner. Let’s look at 10 of them and see how they are transforming the retail sector.
Creating Social Retail Marketing (SRM) channels in any social and messaging application to reach and engage 100% of your potential customers, cultivating a relationship with them and driving your digital business: this is the pitch of the start-up FastForward.ai.
Specifically, this start-up allows you to buy directly from social networks or instant messengers, bypassing a third-party site or application. Its speech says that the SRM brings together storytelling and conversion in the same social network.
The latest Accenture study found that 64% of social network users surveyed said they had made a purchase via social commerce in 2021, which according to the consultancy firm, would represent 2 billion buyers worldwide.
Therefore, the interest in facilitating the transition to the act is precisely what FastForward proposes. Merchants have heard the message, as social networks are now a new sales channel to be activated, naturally inserted into the heart of consumers’ social lives.
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