Highlights
* Television Critic and Cultural Commentator, known for identifying emerging television trends before they become mainstream.
* Specializes in analyzing television and streaming content, with a focus on representation, social change, and the impact of streaming platforms on storytelling formats.

Experience

Ayishah Ayat Toma is a well-known television critic and cultural commentator who focuses on how social changes are reflected in and affected by streaming content. She is very good at spotting new trends in the entertainment industry, especially those related to representation and how modern television is changing. Through the lens of streaming services and global television trends, her insightful commentary delves deeply into how media reflects cultural change and shapes public conversation.
Recently joined as a TV and film critic for Gazettely, Ayishah is known for her in-depth weekly columns about the creative and cultural meanings of famous shows. She also hosts the podcast Screen Talk UK, where she talks with experts in the field about current television content and offers new perspectives on the medium.
Ayishah is also involved in the media business, serving as a panelist at several UK television festivals, providing advice to production companies on international audience perspectives, and leading workshops for aspiring writers on media criticism.

Education

Ayishah has a Master's in Media and Communications from the London School of Economics (LSE). There, she studied how story structures have changed in the streaming age. Her academic background influences her work as a critic, allowing her to examine shows through cultural and technical lenses, giving readers a full picture of how content works in today's media environment.

Future Projects

Ayishah is growing her "Screen Talk UK" podcast by starting a YouTube channel with visual analyses of significant television moments. This will allow for more in-depth and lively conversations about storytelling and production methods. She is also creating a set of masterclasses on television criticism for an online learning site to assist new voices in honing their analytical abilities. In the long term, Ayishah wants to start a mentorship program for voices that aren't often heard in media criticism.