Consumer habits have changed, most notably online, due to the increased time people are at their homes. Retail tech is the solution to accelerate digitalization and meet these new needs. There are now more than 23,000 retail start-ups in the world, according to StartupCorner. Let’s look at 10 of them and see how they are transforming the retail sector.
Retail innovation also arrives on social networks. The French start-up Join, for instance, proposes a Stories-like format for retail websites. It promises to improve the conversion rate and strengthen brand authenticity. In concrete terms, these web stories allow brands to replicate on their e-shop the experience they offer on social media. This makes browsing the site more enjoyable and improves the online customer experience.
Started in 2018 by Jonathan Szwarc and Nicolas Goudemant, join has thus developed a turnkey solution for creating, broadcasting and monetizing stories on all communication channels (website, mobile application, email…). What is the nickname of this new generation communication tool? The Canva of web stories.
In the era of the mobile-first, story format is on the rise. Hubspot reports that 60% of millennials watch or post stories every week. A promising context for Join that should quickly seduce a large number of professionals. The company Sephora is one of the first retailers to adopt this tool.
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