Consumer habits have changed, most notably online, due to the increased time people are at their homes. Retail tech is the solution to accelerate digitalization and meet these new needs. There are now more than 23,000 retail start-ups in the world, according to StartupCorner. Let’s look at 10 of them and see how they are transforming the retail sector.
Gold Circle is a young start-up that will officially launch on April 25. What is its concept? To analyze consumers’ purchasing behavior (payment and receipt data) and recommend offers adapted to their desires.
That’s interesting in a world that will soon be cookieless! Indeed, in 2023, then Google will remove third-party cookies on its Chrome browser. Hence the interest in an alternative to target Internet users.
Practically speaking, the client downloads the application, signs up and sets consumption objectives. For instance, he chooses to consume only responsible products. The app will then only present him with offers that meet his expectations. Consumers can also join their favourite brands’ exclusive benefits programs. They will then have direct access to their information, including bank accounts. The client will then be able to have offers credited directly to his account.
The economic advantage is obvious for the consumer. However, the brands or chains are not left out because, thanks to Gold Circle, they can create a community of consumers, which can be activated in various ways.
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