In an eerily prophetic case of art imitating life imitating art, Charlie Brooker’s bleak sci-fi anthology series Black Mirror skewered the emerging AI threat to the entertainment industry mere weeks before it became a flashpoint catalyst for the 2023 writers’ and actors’ strikes in Hollywood.
The Black Mirror creator’s satirical takedown came in season 6’s premiere episode “Joan Is Awful,” which premiered on Netflix in June 2023 – right as the conversation around generative AI like ChatGPT was intensifying amid the escalating labor action.
In the episode, a businesswoman named Joan (Annie Murphy) discovers her likeness is being used without permission in an AI-generated streaming series depicting fictionalized awful events from her daily life. When A-list actress Salma Hayek revolts over her own deepfaked appearance, the two women unite to battle the Netflix-style platform over ownership of their personas.
“It was really odd,” Brooker reflected. “I wrote it in June-July 2022…a week after we finished filming, ChatGPT launched and everyone was talking about AI replacing creative jobs.”
The writer admits sweating with “relief” at getting “Joan is Awful” out first, adding “The timing was surreal. Hopefully it added to the conversation” as striking writers and actors raised alarms over the industry’s AI embrace.
According to Brooker, the episode’s stars Murphy and Hayek were already concerned about synthetic media prior to filming, making them primed for the prescient storyline. “As female actors, fake images pop up constantly. So this insane situation was already on their radar,” he said.
“If the episode helped galvanize people or lay some issues out entertainingly, that’s fantastic,” Brooker reflected on the uncanny timing overlapping the strikes.
While not the first time Black Mirror predicted real-world events, the circumstances around “Joan Is Awful” proved exceptionally meta. At one point during the strike, a protester even dressed as Murphy’s character from the very episode calling out bad-faith AI practices.
“Of all our episodes, the timeliness absolutely couldn’t have been more spooky,” Brooker marveled.
The AI issue has long been an obsession for the dystopian anthology, with previous installments like “Be Right Back” and “USS Callister” exploring synthetic consciousness. However, “Joan Is Awful” directly parodied the entertainment industry’s latest AI-centric fear – that talent could soon be algorithmically replicated without consent.
Ironically, even as Brooker delivered a whip-smart satire forecasting the perils, developments continued rapidly outpacing the fiction. Just two weeks after this interview, news emerged of real efforts to create AI-generated streaming shows, bringing a whole new relevance to the Streamberry plot.
While the immediate AI threat has hardly been neutralized, Brooker still found solace in demonstrating how essential human creativity remains.
“It still can’t just generate something genuinely new,” he stated. “There’s a lot it can’t do that we can.”
With Black Mirror’s much-anticipated season 7 on the way, including a sequel to “USS Callister,” Brooker remains committed to challenging technological dehumanization with thought-provoking imagination – even when reality has a knack for outdoing his darkest forecasts.
