Dunkin’ has launched a new comedic commercial starring Ben Affleck, Casey Affleck, and Jeremy Strong during the 67th Grammy Awards, expanding the brand’s celebrity marketing strategy with a playful take on method acting.
The advertisement, dubbed “The Bean Method,” showcases the trio in a humorous narrative that highlights Strong’s commitment to his craft. Dressed in orange Dunkin’ track suits, with Casey adding a distinctive pink bucket hat and orange-tinted sunglasses, the commercial presents a quirky behind-the-scenes scenario.
In the spot, Ben Affleck attempts to enter Strong’s dressing room, only to be stopped by Casey, who deadpan explains that Strong is a method actor preparing for his role. The scene takes an absurd turn when Strong emerges from a large Dunkin’ coffee can, covered in coffee beans and glaze.
Strong’s improvised monologue connects Boston’s cultural touchstones, referencing the city’s connection to Dunkin’, Paul Revere, and historical imagery. “I’m just trying to find the character,” Strong says, weaving together local references with his acting process.
The commercial builds on Dunkin’s previous successful campaign featuring Ben Affleck, Matt Damon, Tom Brady, and Jennifer Lopez during last year’s Super Bowl. A subtle nod to that earlier ad comes when Casey quips, “Shoulda paid for Matt,” after Strong reveals his elaborate preparation method.
Produced through Artists Equity, Ben Affleck and Matt Damon’s production company, the advertisement serves as Dunkin’s creative agency for the campaign. The commercial concludes with a Super Bowl teaser, suggesting more content is forthcoming.
This latest marketing effort demonstrates Dunkin’s continued strategy of leveraging celebrity connections, particularly those with strong Boston roots, to create engaging and memorable advertising content.
