Triple Green CineCapital, a new Southeast Asia-focused film investment vehicle, has launched at the JAFF Market in Yogyakarta with a target of raising $3 million for commercial features by 2029. The venture, unveiled during the industry program of the Jogja-NETPAC Asian Film Festival, is led by Singapore producer Leonard Lai and Vietnam’s Hang Trinh, two veterans who want to channel private equity into a slate of audience-facing films across the region.
According to materials presented at JAFF, Triple Green is structured as an equity investment group that concentrates on commercial projects from Southeast Asian producers rather than service work for international clients. Its plan covers development financing, production investment, rights acquisition and distribution support, alongside sponsorship tie-ins and use of national and regional incentive schemes that can improve recoupment for investors and producers.
The initiative is being introduced through a dedicated session at JAFF Market, where Lai and Trinh outline how producers can approach the fund, how projects will be evaluated, and what types of partnerships are on the table. The presentation also promises case studies on deal structures and a breakdown of recoupment scenarios, pitched at both regional producers and private investors who are new to film financing.
Promotional clips circulating online frame Triple Green as a vehicle that aims to back dozens of titles across more than 30 territories and dangle potential investor returns in the mid–double digits, language that underlines the commercial tone of the pitch even as actual deal terms will vary project by project.
The launch arrives at a time when several Southeast Asian markets are expanding faster than many traditional film territories. Indonesia released 152 local features in 2024, with forecasts pointing to around 200 titles a year within the next few years, while admissions for domestic films are projected to reach about 100 million annually. Vietnam’s box office has climbed back toward pre-pandemic levels, helped by new multiplex builds and a stronger pipeline of local hits.
Local productions now dominate screens in parts of the region, with one recent survey pegging Indonesian films at roughly two-thirds of the country’s box office and describing Southeast Asian cinema as entering a “golden age” for homegrown stories. At the same time, global content investment reports show tens of billions of dollars flowing into Asia each year, which puts Triple Green’s $3 million goal in perspective as a pointed, mid-scale tool rather than a mega-fund.
By tying its launch to JAFF Market, which has become a key meeting point for Indonesian and regional producers, the venture positions itself close to the very filmmakers driving that growth. The fund’s backers now have to demonstrate that their model can move from pitch decks and market presentations into repeatable deals that help Southeast Asian producers build commercially viable slates while giving new investors a controlled way into a still-rising screen economy.
