Love Island USA delivers steamy villa drama, and its soundtrack is exploding on Spotify. Since the seventh season debuted on 3 June, streams of the opening track—Janelle Monáe’s “Make Me Feel” (EDX Dubai Skyline Remix)—have climbed about 2,000 percent in the United States, platform figures show. Fan activity is intense: user-made “Love Island” playlists have risen by roughly 6,300 percent, while listening to related podcasts has jumped 4,100 percent.
Listeners gravitate toward “360” by Charli XCX, Demi Lovato’s “Confident” and Tove Lo’s “No One Dies From Love,” among others. One public “Love Island 2025” playlist already tops 67,000 saves, illustrating the speed of fan curation, while the official series list sits prominently on both Spotify and Apple Music for one-tap access.
The surge follows a well-established pattern. In 2018, Freya Ridings’ “Lost Without You” logged 20,000 Shazams overnight and tripled its Spotify streams after a single villa appearance. Industry observers note that placements on the show often propel songs into national discovery charts and open label doors for emerging acts.
Peacock—the U.S. home of the series—strengthened its tie-up with Spotify last year by embedding on-screen QR codes that send viewers straight to the playlist and commissioning exit-interviews in which newly dumped Islanders share favorite tracks.
Spotify’s advertising division hails the franchise as a “match made in heaven”: a prior multi-format campaign built around an earlier season delivered a 31-point lift in ad recall and a 13-point rise in top-of-mind awareness.
NBC Insider recently reminded viewers that every song featured this season is updated daily in a dedicated playlist, reinforcing a feedback loop in which televised romance fuels streaming spikes—and, in turn, charts the sound of summer.
