Regardless of how great your product or service is, unless people are aware that your business exists, you have little chance of being successful. This shows how marketing is important for businesses of all sizes these days. On the other hand, to run successful marketing campaigns, having good ideas is of great importance. Just to give you some ideas, in this article we will talk about top 10 marketing ideas of 2021.
Here is a selection of the best marketing ideas of 2021 from Gazettely. From Mattel and its recycled plastic Barbie to Lidl and its pair of sneakers which everyone wants to buy, and Netflix which is launching itself in video games. We picked the nuggets of 2021 for you.
8. Lidl Brings Back its Famous Sneakers at Low Prices
Following the success of its 13 euro sneakers, Lidl decided to try again. While the famous sneakers have split the Internet users, they were snatched up as soon as they reached the store. The customers rushed there, and some even went as far as buying several pairs to sell them afterwards. In fact, on Ebay, they were sold for 2,000 euros!
So from July 5, the famous sneakers was available again in the shelves of Lidl supermarkets. Something to make sneaker fans happy. This time again it was a huge success, because of their rarity, they become a collector’s item.
Following on from the Mattel PlayBack project, a collection and recycling program for Barbie dolls and other toys from the brand, Mattel finally unveiled the first Barbie made from recycled ocean plastic. The Barbie Loves the Ocean collection is made from 90% recycled plastic from the ocean. All four new dolls also reflect the desire to represent different profiles and skin tones.
In this way, Mattel is engaging in an inclusive but above all eco-responsible approach in line with its goal of using 100% recycled materials by 2030. Stay tuned for more creative marketing ideas.
The French company BNP Paribas and Hungry and Foolish gave a voice to retailers in various French cities by placing them at the head of the billboards of MK2 cinemas. Almost 40 tradesmen and retailers who were BNP clients was featured in six major French cities: Paris, Dijon, Strasbourg, Lyon, Nice and Cannes. The aim was to surprise passers-by and visitors, who was still unable to go to the cinema at the time. The initiative was taken in the same way as the BNP’s action to honor 200 retailers on their branch windows.
We all remember Cristiano Ronaldo’s attempt to hide two bottles of Coca-Cola during an interview. In fact, CR7 insisted on drinking water and not Coca-Cola. This little gesture made a lot of talk on the social networks and inspired the brands. In order to make people smile and make fun of Coca-Cola, Ikea Canada and their agency Rethink, introduced a glass bottle named Cristiano for sale in stores. Stay tuned for more creative marketing ideas.
Citroën has launched a new campaign to make fun of its AMI model, the car that anyone can drive at the age of 14 without a license. This vehicle, with its very square design, is not the most appealing and the brand has clearly understood this by playing the card of self-mockery in a poster campaign. The company made fun of the new car with striking and funny phrases. The gamble of self-mockery worked very well here!
Burger King in the United States announced that it is donating 40 cents for every Ch’King chicken burger sold during Pride Month. Stating that the deal is valid “even on Sundays,” suggests that the move, besides promoting BK’s new chicken burger, is also intended to take a jab at competitor Chick-fil-A, whose restaurants are closed on Sundays, and whose owner has donated to anti-LGBTQ groups in the past.
Another initiative of the burger king is this time in Canada: while a shortage of ketchup is hitting North America since the beginning of the pandemic, Burger King is partnering with Heinz and Waze to set up an original operation, aimed at slowing down the ardor of drivers in a hurry to order, but stuck in traffic: if drivers go at 0.045km/h, the same speed as ketchup normally flows out of a Heinz bottle, they will receive free ketchup and a free Impossible Burger thanks to a coupon distributed directly on the application. Stay tuned for more creative marketing ideas.
It seems that Netflix has decided to enter the world of video games. In fact, the platform would be ready to offer an on-demand game service with the help of players in the video game industry. Having arrived in the SVOD industry with great pomp and circumstance, Netflix is not planning to stop there and could, according to the first clues, propose spaces to play games in streaming. A very logical move for a company that has already specialized in entertainment.
The SVOD giant is currently looking for a director and several executives to oversee a project in the gaming world, says The Information. This is confirmed by the establishment of a subscription system Axios. But it will be necessary to wait until 2022 for subscribers to the platform to have access to this service.
After creating a line of “worn” sneakers in collaboration with Donald Glover in 2019 or having made the choice of augmented reality to promote its new sneaker, the ZX 2K BOOST Pure, Adidas innovated even more by partnering with LEGO for the launch of a customized shoe. This way, the German firm is joining forces with the Danish toy brand in the launch of a new shoe named Adidas UltraBoost DNA X LEGO.
This new pair will be customizable with LEGO bricks. There are six special stripes integrated into it and bricks of different colors are also provided. Therefore, lucky buyers will have the option of attaching LEGOs to the three bands on either side of the shoe. The Adidas Ultraboost DNA X LEGO was on sale from April 8 at an initial price of 160 euros.
What do you think about these marketing ideas? Let us know in the comments section below!