Several months ago, Elon Musk announced that Twitter users would have the opportunity to earn money through ads displayed alongside their posts. Now, Twitter has begun delivering on this promise, as some creators have started receiving notifications about upcoming payments. However, there’s a catch – to be eligible for compensation, creators must subscribe to Twitter Blue, the platform’s premium offering.
Sharing Ad Revenue with Creators
Twitter’s new program allows creators to earn a share of the ad revenue generated from ads displayed beneath their published entries. The compensation amounts vary, ranging from a few hundred dollars to nearly $40,000. High-profile accounts with millions of followers have been among the recipients.
Twitter plans to expand the availability of this program to more creators in the coming months, providing them with additional opportunities to monetize their content.
— Tim Pool (@Timcast) July 13, 2023
Twitter Blue Subscription Requirement
Participation in the creator monetization program is currently limited to Twitter Blue subscribers who meet certain criteria. While the exact details of how the platform determines earnings and the commission it charges remain undisclosed, it is known that accounts must have accumulated at least 5 million views on their tweets over the past months to qualify for compensation.
Creators themselves have shared information about their earnings, such as the Elon_alerts account, which reported earnings of $2,200 from Elon Musk’s Twitter activity. YouTuber Benny Johnson revealed earnings of almost $10,000.
A Bid to Retain Users
The timing of these payouts suggests that Twitter aims to prevent users from flocking to competing platforms, such as the recently launched Threads founded by Mark Zuckerberg.
With Threads amassing 100 million users in just a few days, it has emerged as a formidable challenger to Twitter’s dominance. It is plausible that Elon Musk hopes to bolster Twitter’s user retention by offering earning opportunities, enticing users to stay on the platform.
While creator monetization on Twitter is now a reality, it comes with the prerequisite of a Twitter Blue subscription. As the program expands to include more creators and further details emerge, the impact on the platform’s ecosystem and user engagement remains to be seen.