After a remarkable 25-year run, Netflix has officially brought the curtain down on its DVD rental service in the United States, marking the end of an era for an industry that was once synonymous with mail-delivered movies.
Netflix, now predominantly known for its streaming platform, fondly recalled the very first DVD it mailed out in 1997: the Tim Burton cult-comedy classic, “Beetlejuice.” Over the course of a quarter-century, more than 5.2 billion DVDs have been dispatched to eager subscribers’ mailboxes across the nation.
One standout statistic from the annals of Netflix’s DVD service history is the revelation that the most-rented DVD was the emotional sports drama “The Blind Side.” This heartwarming tale captured the hearts of many viewers during its DVD-by-mail heyday.
Rewind to 2009, and Netflix was at its zenith, with a staggering 12 million DVDs sent out weekly to subscribers hungry for cinematic content. The zenith was reached in 2011 when an astounding 4.9 million DVDs were shipped out in a single day, showcasing the service’s undeniable popularity and efficiency.
In a poignant company statement, Netflix expressed its gratitude to its loyal DVD subscribers, stating, “For 25 years, we redefined how people watched films and series at home, and shared the excitement as they opened their mailboxes to our iconic red envelopes.
It’s the end of an era, but the DVD business built our foundation for the years to come – giving members unprecedented choice and control, a wide variety of titles to choose from and the freedom to watch as much as they want. Today, we wanted to take the opportunity to thank you for watching.”
The statement continued with a heartfelt farewell: “Thank you for loving our red envelopes, sharing countless movie nights with us at home and being part of our final season.”
As the iconic red envelopes fade into the annals of history, Netflix continues to reshape the entertainment landscape with its streaming platform, reminding us all that while one chapter closes, another one opens, promising innovative and immersive ways to enjoy our favorite films and TV shows.