Netflix opens its first permanent Netflix House in the Philadelphia region on Wednesday, a 100,000-square-foot destination at King of Prussia Mall that blends free-to-enter public space with ticketed attractions inspired by the streamer’s biggest series and films. The venue launches with interactive experiences tied to Wednesday, One Piece, Squid Game and Stranger Things, plus a 200-seat theater, retail and the full-service Netflix Bites restaurant concept. A companion site in Dallas follows on December 11, with a third location planned for Las Vegas in 2027.
Entry to common areas is free, while pricing for activities varies by date and demand. Current guidance lists “Top 9 Mini Golf” starting at $15, “Netflix Virtuals” from $25 and “Feature Experiences” beginning around $39, purchased individually through the official site. The company says some areas will rotate seasonally, positioning the venue as a year-round hub for fan engagement rather than a limited pop-up.
The launch extends Netflix’s push into physical experiences as a complement to streaming and advertising, giving the brand a place to stage premieres, merchandise, and food and beverage built around its IP. Executives have described the strategy as a way to deepen fandom and create incremental revenue, with the Philadelphia opening framed as a flagship proof of concept and the Dallas site close behind. Local broadcasters documented a red-carpet preview ahead of the public opening, underscoring the event-driven approach the company intends to replicate in other cities.
Fans can book timed tickets online and consult FAQs that detail hours, parking and accessibility. Netflix emphasizes that the House will offer both quick drop-in activities and longer, story-driven experiences designed for families and adult groups. The official listings also aggregate which shows and films are currently featured so visitors can plan around new rotations as they arrive.
