Blizzard, the gaming giant behind the Diablo franchise, has never been one to shy away from unconventional marketing tactics. In their latest bold move to promote the highly anticipated Diablo IV, they have launched a month-long blood drive in the United States, aptly named the “Season of Blood.”
As players participate in this gory campaign, they can unlock exciting in-game rewards. What’s more, once the collective donations reach a sinister total of 666 quarts of blood, participants will have a chance to win a custom PC infused with real human blood.
The blood drive’s rewards are divided into tiers, mirroring the macabre theme of the Season of Blood. The first tier, consisting of five weapon cosmetics, will be unlocked when donations reach 33 percent of the 666-quart goal.
At the 66 percent mark, players will also be granted access to the Loch Raeth Maor Barbarian armor cosmetic, embracing the theme of violence and bloodshed. When the ultimate goal of 666 quarts is met, participants will have the opportunity to enter a sweepstakes for the custom liquid-cooled PC, which truly takes the theme to the next level.
The Diablo IV Blood Harvest PC: A Horror-Fueled Prize
The custom PC, featuring real human blood in its coolant system, is certainly a conversation starter. Beyond the shock factor, it boasts impressive specifications, including NVIDIA’s GeForce RTX 4090, an Intel Core i9 CPU, 64GB of DDR5 RAM, 3 TB SSD storage, and the Quantum Vector GPU Waterblock for cooling.
What’s even more appealing is that the sweepstakes for this unique PC are not exclusive to donors. Once the blood donation goal is reached, any player in the US over 18 can participate.
The blood drive is open from now through November 20, and participating is as simple as donating at your local blood center, followed by submitting proof on the Diablo Blood Harvest website. A typical blood donation amounts to 1 pint, meaning it will take over 1,300 donations to reach the 666-quart target.
Players can stay updated on the blood drive’s progress by visiting the website, which features a fountain symbolically filled with gushing blood. Impressively, at the time of writing, the campaign has already reached 15 percent of its first goal.
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A Charitable Twist Amid a Blood Shortage
Interestingly, Blizzard’s timing for this campaign coincides with the recent announcement by the Red Cross about a critical blood shortage. In this context, the “Season of Blood” promotion serves as a unique and creative way to encourage blood donations, especially when the need is so pressing.
All the promised rewards will be distributed shortly after the blood drive concludes, on November 22, making it a truly memorable “harvest” for Diablo IV enthusiasts.
Blizzard’s “Season of Blood” blood drive is not only an innovative way to engage players but also a novel approach to addressing a vital societal need.
As the campaign progresses and more participants donate, it’s evident that this unusual marketing strategy is both raising awareness and delivering tangible benefits to those in need of life-saving blood transfusions.
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