Microsoft Xbox has partnered with Lucozade, a popular energy drink brand in the UK, to launch an exciting promotional campaign centered around the highly-anticipated upcoming video game, Starfield.

The collaboration will offer fans of the sci-fi game a chance to win a range of prizes, including Xbox Series S and Xbox Game Pass Ultimate monthly subscriptions, through the purchase of limited edition Starfield-themed Lucozade energy drinks.

As part of the promotional campaign, Lucozade will release a range of energy drinks with packaging featuring Starfield-inspired graphics, as seen in the tweet below shared by Idle Sloth.

With a prize pool of over £10,000, the promotion is set to run until June 30, 2023. Unfortunately, the campaign is not available in Italy as Lucozade does not distribute its products in the country.

However, the partnership between Microsoft and Lucozade is an exciting sign that the release date for Starfield is imminent.

It is highly unlikely that Microsoft would engage in such a major promotional campaign if the release date was not firmly set for September 6, 2023, as announced for PC, Xbox Series X|S, and Game Pass.

The collaboration with Lucozade is just one of the many exciting promotions and events planned leading up to the highly-anticipated launch of Starfield.

The Excitement of Starfield’s Release Date

Fans of the sci-fi video game genre are eagerly anticipating the release of Starfield, which is set to hit the market on September 6, 2023, for PC, Xbox Series X|S, and Game Pass.

The collaboration between Microsoft and Lucozade for a Starfield-themed promotional campaign only adds to the excitement surrounding the game’s release.

As the release date draws closer, it is clear that Microsoft is leaving no stone unturned in its efforts to promote and market the game.

The partnership with Lucozade is just one of the many exciting promotions planned, with more expected in the coming months.

The limited edition Starfield-themed energy drinks from Lucozade are sure to be a hit among fans of the game. With a chance to win Xbox Series S and Xbox Game Pass Ultimate monthly subscriptions, the promotion is bound to create a lot of buzz and excitement. The promotional campaign’s prize pool of over £10,000 is just the icing on the cake.