With the formal dissolution of the partnership between Electronic Arts and FIFA, the renowned Redwood-based studio is ushering in a fresh era for its much-loved sports series. With the loss of naming rights for the FIFA series, a metamorphosis is at hand.
The FIFA franchise is transforming into ‘EA Sports FC‘, with the inaugural installment, ‘EA Sports FC 24’, slated for release between September and October.
In a conversation with the Daily Mirror, the Vice President of the EA Sports brand expressed confidence in the future of the series, citing the newfound freedom to truly cater to the needs of the players.
Embracing Autonomy and Ambition: EA Sports’ New Vision
EA Sports says it has “a huge amount of confidence” in its first football game without the FIFA license, EA Sports FC, which is due to release this year.https://t.co/UFivlvf7OQ pic.twitter.com/yOgnVEpmw4
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“There is a tremendous amount of energy in all our studios, in every corner of the world, to pursue the ambition we’ve set with this new brand,” VP David Jackson noted during the interview.
He continued, “EA Sports FC represents our vision for the future. We had a great relationship with FIFA, but now it’s time to carve our path, focusing on meeting the demands of the players. We believe we can do this better through a platform that is entirely ours.”
While he didn’t lay the blame for the perceived lack of innovation in recent series installments at FIFA’s doorstep, Jackson promised significant changes due to the company’s fresh vision.
A Mindset Shift: Towards Authenticity and Innovation
“This is more than anything a shift in mindset,” explained the EA executive, “We are thoughtfully considering this opportunity and every area we would like to expand in the future.”
Jackson expressed tremendous faith in their upcoming game, pinpointing authenticity and innovation as its twin cornerstones. These, he believes, will be guaranteed through the licenses of over 19,000 players, 700 teams, and 30 official football leagues, as well as the ability to deliver what fans expect from EA.
The Grand Reveal: What the Future Holds
EA Sports FC 24, announced on April 6th, has already been making waves, with its advertisements prominently featured during football matches.
The full unveiling of the game is planned for early July, when eager fans will finally get a glimpse into the innovations and transformative gameplay this rebranding heralds. As anticipation builds, the world waits to see what this new chapter in sports gaming has in store.