Netflix has confirmed that Emily in Paris will relocate to Venice for a ten-day shoot from 5–15 August, marking the first time the romantic-comedy series has filmed in the lagoon city. The Veneto region granted permits after Governor Luca Zaia hailed the production as “a showcase for our cultural heritage” and predicted a tourism boost despite peak-season crowds. Cameras are expected to capture the Rialto Bridge, Piazza San Marco and sections of the Grand Canal, with nighttime closures planned to minimise disruption to vaporetto service.
The move south follows a May shooting block in Rome that introduced Italian fashion heir Marcello, played by Eugenio Franceschini, as Emily Cooper’s new love interest while she oversees Agence Grateau’s fledgling Rome office. Series lead Lily Collins will reunite with Lucas Bravo and Ashley Park, but Camille Razat will not return after her character’s season-four departure. Creator Darren Star has hinted that the Venice chapter will “test Emily’s marketing instincts against centuries-old Italian craftsmanship,” signalling storylines tied to Murano glass and luxury gondola makers.
Local sentiment is mixed. Residents who once graffitied Paris locations with “Emily Not Welcome” slogans fear a repeat of overtourism in a city already struggling with cruise-ship congestion. Venice introduced a €5 day-tripper fee on 54 high-traffic days this year—and doubles the charge for last-minute visitors—to curb crowding that strained infrastructure during last year’s pilot program. Tourism analysts say the production’s narrow August window falls outside most fee dates, easing compliance for the 200-strong crew while still aligning with the city’s promotion strategy.
Netflix aims to wrap principal photography in Paris by late September, positioning season five for a late-2025 debut that will test whether the series can sustain momentum after four seasons of strong streaming viewership despite periodic social-media backlash. Industry recruiters note that the Venice stint could open Italian tax-credit avenues worth up to 30 percent of qualified spend and offset the stronger euro. For city officials, the hope is that the on-screen allure translates into measured, fee-compliant tourism rather than another viral selfie surge on fragile waterways.
