“Spider-Man: Brand New Day” pulled in $168 million at the North American box office on its opening Friday, toppling the single-day record set by “Avengers: Endgame” in 2019 by more than $10 million. The Tom Holland-led sequel, directed by Destin Daniel Cretton, played in 4,487 theaters and drew audiences who gave it a rare A+ CinemaScore alongside a 98% audience rating on Rotten Tomatoes.
Thursday preview screenings alone generated $72 million, another record, aided by early access shows for Prime Video subscribers that began at noon rather than the traditional evening slot. That scheduling shift widened the runway for ticket sales but also means comparisons to “Endgame’s” $60 million preview haul come with an asterisk, since the Marvel finale started its previews six hours later in the day.
Industry estimates now put the film on pace to challenge “Endgame’s” $357 million opening weekend record, itself unbroken for seven years. Sony’s official forecast sits near $325 million, while some rival trackers project totals as high as $358 million. Either figure would push “Brand New Day” past “Spider-Man: No Way Home,” which opened to $260 million in 2021, and into the number one or two spot on the all-time domestic chart.
The film’s success arrives alongside strength overseas. In China, a market that skipped “No Way Home” entirely, “Brand New Day” opened at number one and collected more than $71 million since its Wednesday debut. Sony and Marvel had projected a worldwide opening between $425 million and $465 million before the weekend began.
Zendaya returns alongside Holland, with the story picking up after Peter Parker loses the support of his closest allies. New cast additions include Sadie Sink, Jon Bernthal, Mark Ruffalo, Liza Colón-Zayas and Tramell Tillman. Combined with the continued run of “The Odyssey,” which has climbed toward $400 million domestically, this weekend’s total box office is projected to reach roughly $434 million, eclipsing the previous high-water mark from “Endgame” and pushing 2026 annual domestic grosses past $6 billion for the first time since before the pandemic.
