Melania Trump has launched a production company, Muse Films, timed to the release of a big-budget Amazon documentary about her life, in a move that deepens her role in the media business while she serves again as first lady. The film, titled Melania and directed by Brett Ratner, is set to open in theaters worldwide on January 30, 2026, after Amazon MGM Studios reportedly paid about $40 million for licensing rights.
Trump announced Muse Films in a 10-second video posted to her personal X account, revealing a minimalist logo and writing, “PRESENTING: MUSE FILMS. My new production company,” before plugging the theatrical release of Melania. The name appears to echo her Secret Service code name, “Muse.” Public filings and trade coverage indicate that Muse Films’ only confirmed project so far is the documentary itself, with no slate of future titles yet disclosed.
According to Amazon’s description, the documentary follows Trump through the 20 days leading up to the 2025 presidential inauguration, with cameras tracking her as she plans ceremonies, sets up the East Wing office and manages her family’s return to public life. In a January television interview, she said the film grew out of the response to her memoir and portrays “day-to-day life” from transition meetings to moving into the White House and hiring staff. Amazon has also secured rights to a follow-up multi-episode docuseries that tracks her between Washington, New York and Palm Beach.
The project places Trump in the role of producer as well as subject, with credits listing her alongside Argentine producer Fernando Sulichin. The PEOPLE report on Muse Films notes that two other entities with that name already exist, one tied to Amazon in Europe and another U.S. outfit behind films such as The Virgin Suicides and American Psycho, and says it remains unclear how Trump’s company relates to those structures, if at all.
The choice of Ratner has drawn sharp scrutiny. Deadline and other outlets frame Melania as the director’s first major feature since multiple women accused him of sexual misconduct in 2017, allegations he has denied. Commentators worry that Amazon’s investment and Muse Films’ backing may help rehabilitate Ratner without resolving questions raised during the #MeToo era, while supporters of the project argue that Trump has the right to control how her story reaches audiences. The Guardian has also highlighted the political dimension of Amazon’s $40 million outlay, reading the deal as a signal of warmer ties between Jeff Bezos and the Trump White House after years of tension.
Early reaction online has split along familiar partisan lines, with conservative commentators praising Trump’s move into producing and critics casting Melania as image management built on unprecedented access and carefully curated “behind-the-scenes” footage.
