Streaming platforms are facing increasingly stiff competition as the industry reaches maturity. To stay competitive, platforms have experimented with new strategies to attract and retain subscribers.
For example, Netflix has rolled out a cheaper subscription plan with advertisements, while Disney+ has canceled one of its first major series after experiencing a stagnant period of subscriber growth.
Willow, a sequel series to the 1988 movie of the same name, was canceled just two months after the conclusion of its eight-episode first season.
Lucasfilm has been ordered to discontinue the character’s journey despite the series receiving positive reviews from the media and viewers.
Although Disney+ does not disclose viewership data beyond its most popular titles, the series did not enter the top 10 most viewed streaming titles within the Nielsen analysis during its run.
It is worth noting that Willow’s cancellation came during a transitional period for Lucasfilm, which is rethinking its production of the Star Wars franchise, and Disney’s broadcast operations, which, like other companies, is cutting spending on streaming content.
Additionally, Big Shot and The Mighty Ducks: Game Changers were also canceled. Despite these cancellations, Disney+ is still full of new releases in March.
Disney+ is available for less than $7 per month or $95 per year, with the yearly subscription offering a cost-saving of up to two months compared to the monthly option.
The platform offers several features, including the ability to create up to seven different profiles, play on four devices simultaneously, high-quality image streaming, unlimited downloads, parental control, and Group Watch, which enables simultaneous viewing with private chat for discussing content with friends.