To mark the highly anticipated release of Payday 3, publisher Plaion took a distinctive approach by offering one fortunate Londoner the chance to pocket “a month’s average salary.” London was chosen as the backdrop for this celebration, given its reputation as a city grappling with financial management challenges.
Plaion orchestrated a city-wide spectacle, inviting the local community to participate in a captivating event that led them on a quest to uncover a hidden treasure trove of “specially-branded” 2000 fake dollar bills.
The Quest for the “Winner Variant” Note
Participants in this exhilarating event vied for a prized “winner variant” note, a task made all the more challenging as the specially-branded van carrying these coveted notes was emptied in a matter of minutes.
Those who managed to secure a “winner variant” note found themselves entered into a draw for a yet undisclosed monetary prize. The exact number of “winner variant” notes and the selection of a winner remain shrouded in mystery.
As part of this unique promotion, Plaion conducted a survey involving 2000 employed adults, yielding a surprising revelation. The survey showed that 37 percent of respondents would consider robbing a bank if guaranteed a successful escape—a statistic that raised eyebrows and even brought celebrities like Dwayne ‘The Rock’ Johnson, Lewis Hamilton, and Derren Brown into the conversation as the muscle, getaway driver, and guard hypnotist, respectively.
Server Challenges Amid Payday 3’s Release
Despite the excitement surrounding Payday 3’s launch, players have encountered challenges with the game’s servers. After a three-day early access period for select players, the game officially released on September 21st.
However, gamers have been grappling with server issues during peak hours, causing disruptions in matchmaking and hindering the overall gaming experience in this always-online heist shooter.
Plaion is actively working to rectify these server-related woes, ensuring that players can fully enjoy the Payday 3 experience.