Actor and filmmaker Mark Duplass has found a way to tell creative stories outside the traditional studio system. His new Netflix drama “Penelope” serves as proof that independent, low-budget television production can still thrive on streaming platforms.
Duplass financed the entire eight-episode first season of “Penelope” himself after larger studios passed on fully funding the project. The drama series follows a 16-year-old girl who flees modern life for the wilderness. Duplass used his earnings from the Apple TV+ show “The Morning Show” and profits from his production company to pay for filming. He brought on frequent collaborator Mel Eslyn to direct all episodes over an eight-week shoot meant to keep costs low.
By retaining ownership of the show, Duplass maintained creative control over the property. This allowed him to independently market and shop the completed series. In May, Netflix licensed the U.S. rights to air “Penelope” for an initial run. However, Duplass Brothers Productions still controls international distribution and any future seasons. The deal limits Netflix’s financial risk while expanding their library.
Experts say Duplass’ method offers hope that creatively-driven, mid-budget television may still find audiences on streaming services. While few can match Duplass’ resume, focusing on self-financing and alternative distribution could help other filmmakers, according to Jon Giegengack of Hub Entertainment Research. As streaming platforms decrease budgets, independent producers may fill the gap with passion projects. Giegengack notes streamers still need a varied selection to attract and keep subscribers.
With “Penelope,” Duplass demonstrated a low-cost, independent approach can succeed on platforms like Netflix. For creative storytellers looking to make original shows outside the major studios, it provides promise that they don’t need significant backing to reach viewers.
