The Academy of Motion Picture Arts and Sciences has promoted Jennifer Davidson to a newly expanded post that adds “content” to her remit and places her in charge of a fresh in-house digital production unit called Academy Studios, the organization said Thursday.
Bill Kramer said Davidson will continue to report to him while overseeing marketing, communications and content strategy across the Academy’s operations, including the Academy Museum of Motion Pictures and the Academy Awards. The Academy framed the change as a way to consolidate brand, audience and storytelling work under one executive as it expands year-round programming tied to its mission and public presence.
The new studio is tasked with producing organization-wide digital projects such as member and industry interviews, videos, livestreams and podcasts, according to the Academy. In a statement, Davidson said the unit will support the Academy’s effort to preserve film history while building new ways to reach audiences through original digital output.
Davidson has moved steadily through the Academy’s communications leadership in recent years. The organization brought her on in 2020, later elevating her to chief communications officer in 2021, then to chief marketing and communications officer effective June 1, 2024. The latest promotion formalizes a wider brief that now explicitly includes content creation as a core function rather than a support service.
The move lands as awards institutions face pressure to hold attention outside telecast season, especially with younger viewers consuming culture through short-form video, creator-led formats and on-demand audio. By building an internal production team, the Academy signals it wants tighter control over tone, access and output, rather than relying solely on outside partners for digital storytelling and audience development.
