In an unanticipated move, Nintendo has announced its attendance at Gamescom 2023, taking place in Cologne, Germany.
Historically, over the last decade, Nintendo has chosen to engage audiences through YouTube broadcasts rather than participate in person at major gaming industry expos.
However, the gaming giant declared on Wednesday that it would be making a special appearance at this summer’s Gamescom, which is scheduled from August 23 to August 27.
Nintendo’s marketing approach since 2013 has significantly influenced how gaming news is disseminated across all platforms.
The last time Nintendo conducted a live, on-stage presentation, the kind that brought former Nintendo of America President Reggie Fils-Aime into the limelight, was at E3 2012.
In the years since, Nintendo has opted for highly popular Nintendo Direct broadcasts to make announcements. This format has been widely adopted by other publishers and platform-holders.
We are excited to announce that Nintendo will be exhibiting at #gamescom2023! Many more exhibitors will follow in the coming weeks. Stay tuned! pic.twitter.com/ludCq12pwe
— gamescom (@gamescom) April 26, 2023
While Nintendo transitioned to pre-recorded broadcasts, particularly in light of the COVID-19 pandemic’s impact on the gaming industry’s traditional calendar, the company continued to maintain booths at major expos. However, last month, the Electronic Software Association, the organizer of E3, permanently canceled the event.
Gamescom is a unique gaming expo, as it is open to the general public. It has been held annually in Germany since 2009.
Following the launch of Pikmin 4 on July 21, Nintendo’s presence at the Cologne event has fueled speculation that the company may unveil a yet-to-be-announced game.
Last year, Gamescom’s Opening Night Live livestream, hosted by Geoff Keighley, provided launch dates, updates, and other announcements for over 30 games.
Some notable titles included Dead Island 2, Hogwarts Legacy, Gotham Knights, and Sonic Frontiers. With Nintendo’s unexpected appearance at Gamescom 2023, fans eagerly await potential surprises and exciting new game reveals.