In a move towards enhancing user privacy and control, Meta has extended its data management features to Instagram, allowing users to determine and manage how their data is tracked and used by third-party companies.
This expansion of data control, previously available only to Facebook users, marks a significant step in giving Instagram users greater control over their online privacy.
The newly introduced feature, called the “Activity Off-Meta Technologies Control,” provides Instagram users with the ability to turn off the app’s tracking of their activity on other apps and websites.
Users can now see a comprehensive list of businesses and companies that collect their data and have the option to disconnect specific entities. This level of personalization offers users more control over their online experience and privacy.
Moreover, the feature allows users to completely clear the data collected by these businesses, giving them a fresh start in managing their digital footprint.
Centralized Control in Instagram’s Accounts Center
The new data management feature is seamlessly integrated into Instagram’s Accounts Center, providing users with a centralized location for handling their data.
Here, users can not only manage data tracking but also download their information, including photos, from both Facebook and Instagram simultaneously or separately. This centralized control makes it easier for users to navigate and safeguard their data across both platforms.
In addition to data control, Meta has expanded its “Transfer Your Information” feature to Instagram. This empowers users to conveniently transfer their photos and videos to third-party services, further promoting data portability and allowing users to have more flexibility in managing their media content.
Meta’s effort to enhance user privacy and data control follows several significant initiatives, including the integration of Instagram, Facebook, and Messenger settings into the Accounts Center earlier this year.
Additionally, the company introduced a new ad distribution system for US users and addressed concerns regarding ad targeting in the European Union. These efforts underscore Meta’s commitment to providing users with greater control over their online experiences and privacy.
As online privacy and data protection become increasingly important to users, Meta’s ongoing enhancements demonstrate its dedication to empowering users to make informed choices about their data and online interactions. Instagram users can now enjoy a more personalized and secure online experience with these newly introduced features.