Oprah Winfrey’s production company Harpo Entertainment has signed a comprehensive multi-year deal with Amazon, giving the tech giant’s podcast network Wondery exclusive distribution and advertising rights to The Oprah Podcast across both audio and video — a partnership that also sweeps in the entire library of The Oprah Winfrey Show and two of her longest-running commercial franchises.
The deal covers Oprah’s Book Club and Oprah’s Favorite Things, with opportunities to integrate both further across Amazon’s platforms. Starting in July, Wondery will distribute the podcast across Prime Video, Amazon Music, Fire TV Channels, and Audible, while the show continues to be available on YouTube and other major platforms.
The agreement also doubles the show’s output. Winfrey launched The Oprah Podcast in December 2024, and under the new deal it will expand from weekly to two new episodes per week beginning this summer. In its first year, the podcast won a Gracie Award for Video Podcast Host, earned four Ambie nominations, received a Webby Award nomination, and ranked second in Podscribe’s January 2026 charts.
For Amazon, the deal reflects a deliberate strategy of binding premium content to an advertising machine that generated $68 billion in ad sales in 2025. Amazon Music acquired Wondery for a reported $300 million in 2020, and the network was repositioned last year as a celebrity-focused destination, home to shows like New Heights with Jason and Travis Kelce and Armchair Expert with Dax Shepard. Amazon’s VP of Audio, Twitch, and Games, Steve Boom, said in a statement that the company would bring Winfrey’s voice “to more people and expanding how her audiences engage with Oprah in ways only Amazon can deliver.”
Amazon is still determining how it will present the old television episodes of The Oprah Winfrey Show — which ran from 1986 to 2011 — across its services. The podcast itself covers topics from tech addiction and grief to family relationships and financial health, with guests ranging from Jeremy Allen White and Serena Williams to Maria Shriver and Esther Perel.
Winfrey said in a statement that the podcast “allows me to continue the work I feel called to do — opening the door for conversations that matter.” CAA and Loeb & Loeb LLP negotiated the deal on Harpo’s behalf. Financial terms were not disclosed.
