Universal Pictures is developing a live-action adaptation of OutRun, the long-running Sega racing video game franchise, with Michael Bay directing and producing. Sydney Sweeney is also attached as a producer. The project is being scripted by Jayson Rothwell.
Originally released in arcades in 1986, OutRun placed players behind the wheel of a sports car racing against a countdown clock while avoiding traffic and navigating split-path routes. The game became a major success for Sega and remained one of its defining properties through various home console ports and sequels.
Bay will produce the feature alongside Brad Fuller through their Platinum Dunes banner, which holds a first-look deal with Universal. Toru Nakahara, whose credits include Sonic the Hedgehog and Knuckles, is producing on behalf of Sega. Sega Corporation president Shuji Utsumi will oversee the film.
No plot details have been shared. While the original game emphasized arcade-style gameplay over narrative, it became known for its coastal settings, branching tracks, and synth-heavy soundtrack. The cabinet’s Ferrari Testarossa design became a signature visual element in gaming arcades during the late 1980s.
Matt Reilly, executive vice president of production development, and Ryan Jones, senior vice president of production development, are overseeing the project for Universal.
The move aligns with a broader industry trend that has seen game adaptations gain momentum. Universal has backed several projects in this space, including The Super Mario Bros. Movie and Five Nights at Freddy’s, both of which delivered strong theatrical results. Mario earned over $1.4 billion globally, while Freddy’s reached nearly $300 million.
Sweeney, who has gained prominence for her roles in Euphoria and Anyone But You, has recently increased her producing activity. She produced and starred in Immaculate, distributed by Neon, and is also attached to a biographical film about boxer Christy Martin. Her upcoming role in Echo Valley, opposite Julianne Moore, is set to debut on Apple TV+ in June.
Bay’s recent credits as a producer include A Quiet Place: Day One and the thriller Drop, developed in partnership with Blumhouse. He remains active across studio-backed action and genre films. His representation includes Rich Cook at Range Media Partners.
Rothwell, who is handling the screenplay, previously wrote Polar and Arachnid. He is represented by Cliff Roberts at Syndicate Entertainment and Austin Williams at Sloane Offer.
The OutRun franchise helped define a style of arcade racing games that emphasized speed, visual scale, and responsive controls. It also inspired a niche music genre that borrowed its name, marked by retro-futuristic aesthetics and synthesizer-driven tracks. While gameplay remained central, the series’ style left a lasting impression on both arcade culture and game design.
Universal has not announced a production schedule or casting decisions. Development remains ongoing, with the creative team still shaping the project’s direction.
