Timothée Chalamet turned a routine promo stop into a viral moment in São Paulo, breaking into the “Crank That (Soulja Boy)” dance while promoting Josh Safdie’s Marty Supreme at CCXP Brazil. Walking onstage in a green and yellow pullover echoing Brazil’s colors, the actor hit the opening moves of the 2007 hit before a packed arena, with fan-shot video capturing the crowd’s roar as he powered through the full routine.
Footage from the convention shows Chalamet tossing his pullover and a gray “USA” hoodie into the audience, stripping down to a white tank top as he hyped the crowd from the edge of the stage. Clips raced across X, Instagram and TikTok within hours, with fans looping the dance against older videos of Chalamet performing the same routine on The Broski Report podcast in 2024, where he walked host Brittany Broski through the steps.
The beat he chose carries its own nostalgic weight. Soulja Boy’s “Crank That” topped the Billboard Hot 100 for seven weeks in 2007 and became an early YouTube dance phenomenon, with millions learning the choreography from online tutorials and school-yard clips. Chalamet has praised the rapper as “a true artist, a groundbreaker, a generational defining talent,” a line fans resurfaced as they shared the CCXP videos.
After taking the CCXP stage in Brazil while dancing to “Crank That,” Timothée Chalamet puts a fan’s flag of his face over his shoulders before sitting down. pic.twitter.com/pvr8HQkje0
— Ryan Gajewski (@_RyanGajewski) December 6, 2025
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The Brazil stunt doubles as savvy positioning for Marty Supreme, which has emerged as a major awards-season play. The A24 release follows Marty Mauser, a 1950s New York table-tennis hustler chasing glory, loosely inspired by Jewish American ping-pong icon Marty Reisman. The film premiered at the New York Film Festival, has drawn strong early reviews and lands in U.S. theaters on December 25, with several critics calling Chalamet’s turn career-defining and year-end lists already naming the movie among 2025’s best.
For studios, this kind of fan-service moment at global conventions has become a core part of launch strategy. In Marty Supreme’s case, it follows a tongue-in-cheek viral promo video in which Chalamet pitched outlandish marketing ideas on a fake Zoom call, including an orange blimp that did eventually fly with the film’s title on its sides. The CCXP dance extends that looseness to a live crowd, reinforcing an image of a movie star who treats a packed arena like a giant school gym, cranking a 2000s anthem as a ping-pong epic chases serious awards buzz.
