“Spider-Man: Brand New Day” opened to an estimated $927 million worldwide this weekend, the second-largest global launch in box office history behind only “Avengers: Endgame’s” $1.22 billion start in 2019. The Sony and Marvel film, directed by Destin Daniel Cretton and starring Tom Holland and Zendaya, pulled in $355 million domestically and $572 million from international markets across 66 territories.
The domestic figure fell just short of “Endgame’s” all-time three-day record of $357.1 million, though Sony’s own history got rewritten regardless. The studio’s previous best debut, 2021’s “Spider-Man: No Way Home” at $260.1 million, now ranks third among Marvel’s biggest domestic openings, pushed down by a franchise that has produced four of the five largest launches ever recorded.
Friday alone brought in $168 million, breaking the single-day box office record also held by “Endgame.” Saturday added $101.5 million, narrowly missing that film’s Saturday mark of $109.2 million. China contributed $121 million over a five-day opening stretch, while premium large-format screens performed unusually well across Asia: IMAX posted its biggest South Korean opening ever for the franchise and its top Chinese IMAX debut for any Spider-Man release.
Audience response has matched the numbers. The film earned a 90% score from critics and a 98% audience grade on CinemaScore, an unusually wide gap that suggests moviegoers responded even more warmly than reviewers. Produced for roughly $225 million before marketing costs, the film represents Cretton’s first outing with the character after directing “Shang-Chi and the Legend of the Ten Rings.”
The opening also reshaped the broader weekend. Combined with Universal’s “The Odyssey,” which is closing in on $1 billion worldwide, the two releases pushed the domestic box office to roughly $434 million, the largest weekend total in U.S. and Canadian history, surpassing the mark “Endgame” set during its own debut seven years ago. Universal’s haul from “The Odyssey” helped the studio become the first this year to cross $4 billion in global ticket sales.
Sunday matinee and evening sales will determine whether “Brand New Day” ultimately overtakes “Endgame” domestically, though any such record would carry an asterisk: unlike “Endgame,” the film benefited from Wednesday early-access screenings for Prime Video subscribers and an earlier Thursday preview window.
