MIPCOM Cannes posts 10,600 delegates as buyer tally tops 3,300

Organizers of MIPCOM Cannes reported “just over” 10,600 delegates from 107 countries for the 2025 market, a slight uptick on last year’s 10,500, with 3,340 buyers in attendance and 88 first-time exhibitors. The figures were presented at a press briefing in Cannes during the Oct. 13–16 event, which leaned into the creator economy with a larger platform for digital-first talent and brand-funded content. Delegates were led by contingents from the U.K., U.S., France, Germany, Türkiye, Canada, Spain, Italy, Japan, and South Korea. Organizers also confirmed next year’s dates: MIPCOM will run Oct. 12–15, 2026, with MIPJunior slated for Oct. 10–11, 2026.

The buyer count and exhibitor mix signal stable demand for an in-person global marketplace as distribution rebounds and ad-supported streaming expands. The 2025 edition emphasized new financing routes and short-form pipelines alongside traditional series sales, reflecting a strategic shift previewed ahead of the market. MIPJunior’s pre-market program drew around 940 delegates from more than 60 countries, feeding family and animation conversations into the main week.

The 10,600 headline number also gives useful year-over-year context after the 2024 running drew 10,500 delegates from 110 countries, including 3,240 buyers, according to RX Global. That baseline helps frame 2025 as modest growth rather than a breakout surge, though participants and exhibitors described healthier deal pipelines tied to revived content licensing and brand partnerships.

Beyond Cannes, planners set the second edition of MIP London for Feb. 22–24, 2026, again using the adjacent IET and The Savoy venues. The London market launched in early 2025 with more than 2,800 delegates from over 80 countries, and will return with a three-day Sunday–Tuesday format, expanded showcases and screenings, and a revised layout aimed at increasing meeting capacity across both sites. Organizers said the London stop is designed to complement the autumn Cannes gathering by focusing on late-winter dealmaking and proximity to buyers already in the U.K. for screenings and distributor showcases.

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