Hallmark Channel will add Gilmore Girls to its daytime lineup beginning August 25, 2025. The cable network has licensed exclusive U.S. basic‑cable rights from Warner Bros. Television, bringing all seven seasons to linear viewers for the first time since the show ended in 200. The timing aligns with the drama’s 25th‑anniversary celebration, which already features special events and merchandise across Warner Bros. Brands.
Weekday blocks are set for 2‑6 p.m. ET, with weekend airings from 8‑10 a.m.; Hallmark says themed marathons are planned for holiday weekends. Episodes will run in original chronological order, starting with the 2000 pilot that first introduced Lorelai and Rory Gilmore.
Network programmers view the show’s quick‑witted, multi‑generational appeal as a natural complement to Hallmark’s comfort‑focused movie slate, part of an effort to broaden year‑round programming beyond its trademark Christmas originals.
Star Lauren Graham welcomed the acquisition, saying the Lorelai‑Rory dynamic “already felt like the TV version of a hug, so this partnership makes perfect sense”. Graham added that she still shares revival ideas with creator Amy Sherman‑Palladino, keeping hopes alive for another visit to Stars Hollow. Social‑media response was swift: Hallmark’s teaser reel surpassed 500,000 Instagram views within hours.
Gilmore Girls has remained a perennial favorite, ranking among Netflix’s most‑watched library titles each autumn since its 2014 streaming debut. The series returned to broadcast this spring on Start TV, giving Hallmark a proven audience ahead of its launch.
Classic scripted acquisitions are again prized by cable outlets seeking to counter streaming churn, and Hallmark’s move parallels broader industry efforts to harness nostalgic fandoms while protecting a family‑friendly brand. Analysts suggest the strategy could lift daytime ratings and steer viewers toward the network’s expanding movie pipeline.
