Marvel kicked off production on Spider-Man: Brand New Day with a one-minute “Day One on set” video showing Tom Holland’s return as the web-slinger and greeting director Destin Daniel Cretton. In the clip, Holland says it’s his “fourth-ever Day One on Spider-Man,” notes that it’s the first time fans have been invited to watch from day one, poses with a young fan in costume, and is seen filming atop a moving tank. The studio set the film’s U.S. release for July 31, 2026.
The new featurette follows last week’s official look at the updated suit, part of a campaign signaling a fresh chapter after the events of No Way Home. Marvel’s film page confirms Cretton as director and reiterates the 2026 date. The emphasis on practical on-set footage, rather than plot reveals, fits a strategy of stoking interest while keeping story details under wraps.
Location work is underway in Scotland with Glasgow doubling for New York. Local notices show extended road closures in the city center later this month, and recent reports describe large-scale chase sequences involving police vehicles and an armored tank—imagery that aligns with the behind-the-scenes video released today. The production has drawn sizable crowds as crews re-dress streets and stage effects for exterior action beats.
The fourth Holland-led Spider-Man film arrives amid heavy interest in how the character’s story resets after his secret identity was forgotten. Early coverage of the “Day One” footage highlights a slightly revised suit and a tone Holland describes as “different,” with fans present from the outset. Public-facing production teases are likely to continue as filming moves between location work and soundstages ahead of the 2026 rollout.
