Warner Bros. got the movie rights to “Wuthering Heights” by paying more than Netflix, even though they offered much less money. The project, which stars Margot Robbie and is being directed by Emerald Fennell, shows how film distribution is changing in a way that challenges the traditional power of streaming platforms.
Netflix first offered a $150 million deal, but Warner Bros. beat them to the project with a $80 million offer. Experts in the field say this result shows a larger trend of filmmakers preferring theatrical releases over deals with streaming platforms.
Erik Handler, an expert at Roth Capital Partners, said, “More and more directors and movie stars are saying ‘No thanks’ to Netflix.” The choice clearly shows that filmmakers want a full theatrical experience, complete with big marketing campaigns.
The change seems to be part of a bigger trend in the industry. Even well-known directors seek more standard ways to get their movies out there. Greta Gerwig is now negotiating to ensure that her future projects will be shown in IMAX theaters. She previously signed with Netflix for the Chronicles of Narnia movies.
One unnamed talent agent said that Netflix was surprised because the company was used to winning these bidding wars. The streaming giant is now under much pressure to change how it distributes its content to attract the best artists.
Peter Newman from the Tisch School of the Arts at NYU says this could set a standard. “If they break precedent for one filmmaker, what’s to stop others from asking for similar treatment?” Newman told me.
The consequences are important. Netflix, which is known for having many subscribers and a lot of money, might need to rethink how it buys and distributes movies. More and more, filmmakers value theatre exposure over streaming deals alone.
As the entertainment business changes, the fight between streaming services and traditional companies will not end anytime soon. The deal for “Wuthering Heights” could be a turning point in how movies are sold and released in the digital age.
This article has been rewritten.
