Disney is turning the New York premiere of “The Devil Wears Prada 2” into a streaming event, with Disney+ and Hulu set to carry the red carpet live from Lincoln Center on April 20 at 5:30 p.m. ET, then offer a full replay after the arrivals wrap. The move, first reported by Deadline and later confirmed in Hulu’s own announcement, gives subscribers direct access to one of the studio’s biggest spring launches less than two weeks before the sequel opens in theaters on May 1.
The livestream arrives after Disney spent months building the sequel as a high-fashion event title rather than a routine studio follow-up. 20th Century lists David Frankel back in the director’s chair, Aline Brosh McKenna returning as writer and a cast led by Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, joined by Kenneth Branagh, Simone Ashley, Lucy Liu, Justin Theroux and Patrick Brammall. The studio’s official synopsis places Miranda Priestly in a shrinking magazine business and sets her on a collision course with Emily Charlton, now a luxury-group executive with money Miranda needs.
That framing helps explain why Disney is widening the premiere beyond invited guests and press. The sequel has already posted heavy online engagement through trailers, music and cast reveals, and the company is leaning into the film’s fashion pedigree at a moment when streaming platforms want live cultural moments that keep subscribers inside their apps. Hulu’s release calls the event “the most stylish red carpet of the season,” a line that signals exactly how Disney wants this movie sold: as a fashion-and-pop-culture happening, not a standard nostalgia play.
The campaign has picked up extra heat from outside the studio’s own marketing. Vogue recently paired Streep with Anna Wintour for a cover story that reopened the old Miranda Priestly conversation, with Wintour praising the first film’s portrayal of fashion as a serious business force. Fan chatter has moved in several directions at once — from excitement over returning stars to jokes about a trailer editing slip and fresh discussion around Adrian Grenier’s absent character. That mix of fashion-world validation, franchise memory and internet-side commentary gives the livestream real value: it lets Disney own the conversation before opening weekend.
